Corporate entrepreneurship is seen as critical for existing corporations to
successfully create, develop and execute new ventures that renew their product
and technology portfolios as their existing products age and markets mature
(Lumpkin and Dress, 2001 & 2004; Lumpkin and Lichtenstein, 2005; Luchsinger
and Bagby, 1987,).
Corporate entrepreneurship has also been labeled as
“intrapreneuring” (Pinchot, 1985) or “intrapreneurship,” where existing
corporations build new innovative businesses from within using an
entrepreneurial approach. Existing corporations, including many large legacy
automobile manufacturers, face multiple challenges in adopting corporate
entrepreneurship or an entrepreneurial orientation.
New corporate ventures tend
to be located at the edges or within the seams between existing businesses, require
different business and financial models and require very different cultures (Garvin
and Levesque, 2006). Miller (1983) presented three dimensions for building
successful corporate entrepreneurship — innovativeness, risk-taking and
proactiveness — and Dess and Lumpkin (2005) in their “entrepreneurial
orientation” framework added two additional dimensions — competitive
aggressiveness and autonomy. Dess and Lumpkin’s (2005) framework for
effective corporate entrepreneurship provides insights into the critical role of
green-technology vehicle corporate entrepreneurship within larger legacy
corporations.
The entrepreneurial orientation framework is useful in suggesting
how Toyota’s green-technology corporate entrepreneurship served Toyota well
and acted as another significant catalyst for the emergence of new start-up greentechnology
vehicle entrepreneurial ventures.
Source: http://www.ecsdev.org/